Creative Cut: Motherwear

Mothers who nurse their babies do so for an average of two and a half months—so a catalog of specially designed garments for breastfeeding moms would seem to have a small window of opportunity in which to sell.

But customers of Motherwear in Northampton, MA, nurse an average of 16 months. Why? Partly because they love the clothes so much, according to what they tell company President Jody Wright.