Creative Cut: Goodson Builds on Lengthy History

Inside Back Cover & Index

There’s room for improvement here, too. As is, it’s used as a conventional additional spread. This prime real estate could be used more effectively by perhaps showcasing best-sellers, sale items or even new items. Although many companies default to using their inside back cover and other back pages for their index, Goodson takes it a step further by relocating it to the middle of the catalog.