Creative Cut: Goodson Builds on Lengthy History

The note from the tech services manager is in the hot spot on the spread. And for a company built and centered around the importance of technical expertise, this is a good touch. But this spread would improve if Goodson were to simplify its copy approach.

Back Cover

The visual-index idea is carried out. It’s prime real estate for catalogers, and Goodson makes good use of it to sell product. There are a few inconsistencies, however: Two products have prices, the other two don’t. One product sends you back to pg. 5. The others don’t give category references. All four products should be in the same format, in sync with one another.