Creative Cut: Goodson Builds on Lengthy History

The grid effect on the top third of the cover competes a bit with the name and brand message. So to go from good to great, I’d suggest Goodson simplify its cover concept.

Opening Spread

Again, all the essentials are here: the main brand stories, ordering information and notes from both the owner and the tech services manager. In addition to the five main brand messages, the two letters on this spread repeat some of the same messages. They ought to be redesiged for a faster read.