Creative Cut: Goodson Builds on Lengthy History

That said, I’d recommend Goodson consider sprucing up its branded footers — for 145 pages, they don’t change. Certainly the secure ordering information and contact info on each spread is important, but it should consider alternating that message with its other five core branding positions:
• same day shipping on all orders placed by 7 p.m.;
• order desk open from 7 a.m. to 7 p.m., five days a week;
• iron-clad satisfaction guarantee;
• four ASE-certified master machinists on staff to answer technical questions; and
• made-to-order crankwheels shipped within 24 hours.