Creative Cut: Goodson Builds on Lengthy History

The Goodson catalog is well-organized, representing a convenient shopping experience for its customers. It’s obvious that the cataloger cares about its customers and doesn’t take customers’ business or their loyalty for granted.

Andrea Syverson is president of IER Partners, a creative, merchandising and branding consultancy based in Black Forest, Colo. You can reach her at asyverson@ierpartners.com.