Creative Cut- Godiva (1,113 words)

Brown says Godiva was one of the first luxury-brand cataloger/retailers to embark on e-commerce, back in 1994. Fry Multimedia of Ann Arbor, MI, does the site's design work in collaboration with Godiva.

Color is a vital brand-consistency element. Brown calls it "crucial to our online and off-line sales. Gold is our 'icon' color, and we also add accents of black and ivory to highlight the gold." She also points to an art nouveau design motif going back to the company's beginnings, declaring, "These creative elements are consistent in any presentation to our consumer, from our boutique, Web site and catalog design to our advertising campaign and packaging design."