Creative Cut- Godiva (1,113 words)

Brown says the creative goal for Godiva.com from the beginning has remained: "Translate the Godiva boutique experience—the ease of shopping, customer service, quality and freshness of product—to an online environment."

She says the redesign also has the creative mission to achieve "instant recognition [by the visitor] that we're a chocolatier. We kind of want to go back to our roots and say, 'Hey, we're the experts in chocolate.'"