Creative Cut- Godiva (1,113 words)

Brown explains that with a product sold in units like chocolates, it is more difficult for customers to put together personal packages by catalog or on the Web than in a store, which has a bulk supply. At the boutique, a shopper points, a shop worker picks and packs on the spot.

You can't really just buy one truffle at the Web site. But, Brown says, Godiva is exploring ways to duplicate the boutique shopping experience online. "We're hoping eventually you'd be able to come [to the site] and make custom boxes—where you could say, 'I'd only like the raspberry truffle.'"