Creative Cut- Godiva (1,113 words)

Just like print, online catalogs are always evolving, taking advantage of new technology and fresh realizations about the character of e-commerce.

Godiva.com is in the midst of a site redesign more substantial than any it has experienced thus far, says Beth Brown, Godiva's marketing manager, interactive. What follows is background and commentary on the site as it appeared in August. In a future Catalog Success, we'll examine the next incarnation of the site.