Creative Cut- Godiva (1,113 words)

The dilemma for a company like Godiva is to build and maintain brand on the one hand—with all the ethereal creative underpinnings—and sell direct on the other, which requires pushing and stopping the customer, often not a creative's favorite thing to do.

Godiva.com strives for that fine balance. Stay tuned for the new site redesign in an upcoming issue …