Creative Cut- Godiva (1,113 words)

Brown also mentions that Godiva.com now offers a personalized area called "My Godiva," a free service that allows consumers to store information on the Web site to be used each time they place an order.

Godiva's creative team understands the priorities of e-commerce: "While providing an up-to-date and refreshed Web site creatively, the needs/wants of our consumers in terms of site navigation and services (address book, recipes, etc.) are the key driver of our site evolution," says Brown.