Creative Cut- Godiva (1,113 words)

In addition to periodic redesigns that always make use of customer opinion and often industry research, says Brown, the site's editorial content (and product) is updated about eight times per year. The frequently updated recipe section, which was developed with Chocolatier magazine, is a great stickiness creator for Godiva.com. Godiva is also branching out into other countries by creating more foreign-language sites, including a mirror site in Japanese, www.godiva.co.jp.