Creative Cut- Godiva (1,113 words)

By Scott Shrake

The name "Godiva" denotes first the mythical nude Lady, and second, a brand of luxury confections. To some, the order of association may even be reversed: The brand is that strong.

Founded in Brussels, Belgium, by Joseph Draps in 1926, Godiva Chocolatier introduced its chocolates to Americans 40 years later. Godiva, now with world headquarters in New York City, has been credited with single-handedly creating the U.S. market for "super-premium chocolates." It now markets in three channels: retail, catalog and Web.