Creative Cut - Draper's & Damon's (1,589 words)

He points out, "Our photo shoots happen 10 times a year to keep the book looking fresh and to keep adding new products to the produce cart, so to speak." But photography is just one part of the production cycle Draper's & Damon's must run through 10 times a year.

Production Processes Times 10

The creative process begins with what's called a buyers' turnover meeting, where the senior art director and creative director sit down with the buyers to check a roughed-out paginated catalog in terms of product flow. "This takes about four hours of going spread by spread," says Romano.