Creative Cut - Draper's & Damon's (1,589 words)

The off-model shots really show off the texture and features of the apparel while the on-model shots give the book its flavor and appeal.

It takes careful planning and a lot of work and expertise for the cataloger to ensure it gets high-quality shots of both kinds. For the off-model shots, which look like clothing on an invisible model, this is accomplished "with string, fishing line and tape in the hands of a stylist who specializes in that technique," says Romano. "He [who Romano prefers to leave anonymous] comes in for a week and a half, and it's his own unique style. He's the one who sets up all those shots, which are very time consuming."