Creative Cut - Draper's & Damon's (1,589 words)

Today, the company mails 10 regular-priced catalogs and six sale books each year, for a total volume of over 20 million. Mokrynski & Associates is list broker and manager for its customer file of close to 600,000.

Since the days of its first catalogs, Draper's & Damon's has made some creative and production adjustments that have paid off in higher sales. By learning more about its core customers—who Romano kindly calls the "bigger type set"—Draper's & Damon's was able to justify moving to a lower density of products per book.