Creative Cut - Draper's & Damon's (1,589 words)

One year ago, Draper's & Damon's leased its own Kodak color approval machine—a substantial investment for the in-house shop, says Romano, "so we can tweak every file for flesh tones and product color once we take over." At this stage, Romano says, "We design pages with low-resolution FPOs."

Concurrently, a freelance copywriter who works with the company on a regular basis is writing the product copy. The copy goes to galleys and is sent to the buyers for proofing.