Creative Cut - Draper's & Damon's (1,589 words)

"I work, along with the senior art director, to cull the shots down to six for each item and pose. Then the buyers and owners pick the one we'll use from those," he explains. "Finally, we send the film to Laserscan, our prepress house in Phoenix, along with a swatch of the garment and any special instructions on what is needed. Usually it's just to match the color to the swatch, but occasionally we'll have special instructions, for instance if we had trouble with lighting on the model or something that has to be adjusted," he says.