Creative Cut - Draper's & Damon's (1,589 words)

Then the concepts, with any revisions, go to production boards. As he explains it, the boards include Polaroids as well as cut-and-paste figures from past catalogs of items being picked up.

Next, designers quickly "stick-figure-design the shots for us to take to the shoot. Basically this shows how, ideally, they'd like to see each shot posed," says Romano. Then the shoot takes place, and at the same time, the off-figure shots are being photographed in an in-house studio back at the corporate office. "We also do accessory shots in-house at that time. And we're very close to going fully digital with those," Romano notes. The next step is to sort through the film from the various shoots.