Creative Cut: Classic Designs Keeps it Classy

Order Form

The order form makes excellent use of real estate. It’s even perforated!

Although the parts are shown in gorgeous finishes, they’re all sold unfinished. This is an important element, and although it’s listed on every spread, I’d advise this cataloger to be consistent in its placement. I prefer it at the beginning, so there’s no confusion. Make it as easy as possible for your customers to understand everything in your catalog so there are no disappointments.