Creative Cut: Classic Designs Keeps it Classy

The inside front cover (and other pages throughout the catalog) contains the all-important “social proof” pull quotes from happy and knowledgeable customers. Don’t discount the power of the strongly felt opinion from your customers’ peers. Pull quotes are proven motivators.

What’s not to like on the inside front cover? For starters, the placement of the product offerings here is confusing. Is this instructional? Are these for sale? The designer should have begun the “offer” on the facing page.