Creative: Best Practices Between a Catalog Company and Its Creative Agency

4. Knowledgeable Catalog Agency

At the heart of the issue is identifying the right creative agency in the first place. General agencies that rarely work on catalog projects may salivate when asked to bid or pitch a catalog project. They see huge dollar signs, and catalogs look so simple. But by identifying upfront the following red flags you can eliminate pretenders in your search for the right agency.