Creative: Best Practices Between a Catalog Company and Its Creative Agency

From having spent nearly 20 years on the profit and loss side of cataloging, I know that catalog managers hate surprises. Nothing can cool a relationship faster than a creative project that comes in 20 percent or 25 percent more than budget. Successful long-term relationships are built on trust and value. A cataloger is willing to outsource the creative execution because the creative agency has expertise, can meet budgets and schedules, and provides a value-added service that’s hard to reproduce inside.