Creative: Best Practices Between a Catalog Company and Its Creative Agency

Building lasting relationships doesn’t happen by chance. Both you and your creative agency need to work at the process and produce an atmosphere that’s mutually respectful and produces good value for the money spent.

Jack Schmid is found of J. Schmid & Associates, a Shawnee Mission, Kan.-based catalog consultancy. You can reach him at (913) 236-8988, or e-mail jacks@jschmid.com