Creating Meaningful Interactions With Customer-Driven Commerce

"Supporters" like to feel they have a personal relationship with a business. They're loyal and expect a high level of customer care in return. They connect with personal stories, behind-the-scenes views and product recommendations from other customers.

"Analyzers" are just what the name implies. They want access to data so they can analyze it themselves. Don't tell them what to buy — that's up to them. They like to compare products and enjoy finding the cheapest price.