Creating Meaningful Interactions With Customer-Driven Commerce

"Drivers" are focused on time and efficiency. They want it fast and they want it first. They also value prestige and independence, viewing themselves as special. They want the best and like it when experts and people tell them that's what they're getting.

"Socializers" are focused on what others are interested in. They want to know your brand, your product and your people. They like to be acknowledged by you, and want the shopping experience to be fun. They're the most likely to engage with social media and contests.