Creating Meaningful Interactions With Customer-Driven Commerce

Luckily, if you properly analyze the customer data you already have and are strategic about gathering more, you can learn to use it to interact with existing and potential customers in the way they want, making them more likely to buy what they want from you instead of your competition.

4 Types of Customers
History and academic research tells us there are four basic types of consumers: drivers, socializers, supporters and analyzers.