Creating Meaningful Interactions With Customer-Driven Commerce

You have to know how they think. Today's cross-channel consumers expect you to know who they are, what they want and when they want it. And they want information from you to be relevant to them and communicated in a format of their choosing.

This may seem completely unreasonable, but think about the world they live in. Their phones remember their recent calls. Their web browsers suggest search phrases after a few key strokes. And Siri has even relieved them of the burden of typing. Today's consumers shop on their own terms and patronize merchants who understand those terms.