Creating Meaningful Interactions With Customer-Driven Commerce

Putting yourself in the mind-set of your customers will not only help you understand them, it will help guide you in deciding how to talk to them, what questions to ask, and how to develop strategies that guide their relationship with your brand over extended time.

Ken Burke is the founder and executive chairman of MarketLive, an on-demand e-commerce platform and solutions provider. Ken can be reached at ken@marketlive.com.