Creating Meaningful Interactions With Customer-Driven Commerce

When a supporter signs up, you have a chance to direct them to a page with behind-the-scenes content. If a driver signs up, entice them with the latest trends. When an analyzer arrives, give him or her instant access to all the product data they desire.

Once you get a better sense of the types of customers you're attracting, broaden your analysis to your competitors. If Amazon.com is stealing your analyzers, focus your marketing efforts on the data needed to win them back. If a rival's approach is missing a particular customer type, prioritize that type and convert them into your customers.