Creating Meaningful Interactions With Customer-Driven Commerce

You don't know much about your customers. Face it: You have precious little information about the people whose purchasing habits can make or break your business.

You have plenty of contact information, credit card data and purchasing history. You might even have some analytics telling you how they found your site and how long they hung out. But if you're going to build meaningful interactions with existing customers and attract and convert new ones, you're going to need a lot more than that to thrive in the world of customer-driven commerce.