Create Your Direct Marketing Dream Team

2. All team members must respect one another. Since respect has to be earned, it takes time to build that part of the relationship. Departmental integration and cross-training will help strengthen the bond.

3. The best players must have the right tools to be successful. If all of their time is spent on daily minutiae, the planning and implementation required for growth is delayed. Choose tools wisely, with an eye on return, and let your team spend its time growing the business.