Ways to Create Valuable Experiences for Your Customers

The campaign yielded Best Friends Pet SuperCentre measurable results. Member value, store profitability and program measurability all returned double-digit growth over 12 months.

For health clubs and gyms, customer retention is a major problem, said Carone. It's common for a health club to see a 30 percent member defection rate in a given year. It was no different for Elixia, a health and wellness group in Central Europe. To help stem the tide of defecting members, the club mobilized its members into a sales force.