Create a Multichannel Brand That Sticks

1. The directive must come from the top of your company. It’s best that one or two key people own and manage the process, with the ability to make assignments and meet deadlines.

2. Conduct extensive research to arm yourself with detailed information about your customers and competition. This goes beyond simple demographics. It involves digging into the heart of your customers to truly understand who they are and how they feel about you and your competition.