Create a Multichannel Brand That Sticks

In a session I co-presented at the DMA08 annual conference in Las Vegas last week, with Keith Eldred, project manager at New Pig Corp., a B-to-B cataloger of industrial safety products, we examined how to build a brand through customer experience.

In short, your brand must create a relevant and meaningful experience. Here are four takeaway tips we left the audience with to build a multichannel brand that sticks: