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In this age of economic uncertainty, it’s imperative that your brand stands for something and resonates in the hearts of customers and prospects. Most marketers are under the misconception that a great brand is only about the logo, tagline, color palette and looking the same across all channels. While those are important tactical procedures, they’re not enough to create brand advocacy or insistence. You need a “sticky” brand.
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- Companies:
- J. Schmid & Assoc.
Lois Boyle-brayfield
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