Is Your Brand Sticky?

At last week's DMA09 Conference & Exhibition in San Diego, I led a session that explored ways for multichannel marketers to effectively use consistent brand experiences to engage and sell to consumers across all channels. Here's a recap of that presentation.

The competition is on. In this economy, marketers are scrambling to find the most cost-effective methods for capturing, communicating and engaging customers and prospects. But they're forgetting that the channel chosen is only part of the equation. Marketers must create unforgettable brand experiences, no matter the channel of communication, to be effective or even survive in our ever-evolving world.