Create a Cozy Consumer Experience With Web and Catalog Product Descriptions

So, how do you go about creating an experience for potential customers? Choose an emotion that you'd like your buyer to feel. It can be pride, happiness, sense of peace, tranquility, exhilaration, hopefulness, etc. These positive emotions can be a powerful motivator for consumers. A word of caution, however: Make sure your descriptions don't overexaggerate the capabilities of the product. Keep your copy credible. Promise the moon and your descriptions lose validity.