Create a Cozy Consumer Experience With Web and Catalog Product Descriptions

2. Spark a good memory. Or better yet, create a new one. The copy could bring back pleasant childhood memories of gathering around the table with family for a Saturday night game of checkers. Or it could spark the desire for a young family to start a new tradition of togetherness. Let your catalog copy promote positive images in the reader’s mind. Another example: "Invite family and friends to an afternoon of board games around this hardwood table for some old-fashioned fun."