Create a Cozy Consumer Experience With Web and Catalog Product Descriptions

Here are two ways to create an experience for consumers:

1. Create an experience. Heighten consumer anticipation and help them envision a product that delivers a desirable experience. Let them visualize the atmosphere you're trying to create. For example, a line of copy that begins with, "Enjoy bistro-style dining in your own home," immediately has prospects engaged in a cozy atmosphere at an intimate table setting surrounded by good friends. Continue with your copy to complete the “feel good” experience for readers. In addition, ensure product features and benefits are listed in your copy.