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Catalog and web product descriptions can pull consumers in and make them beg for more, or they can be boring and leave consumers unsatisfied or even suspect of the product. To keep consumers reading, begin your copy with a compelling opening statement that moves them to the next sentence and on to the next one until they're completely engaged in the description. Miss a link somewhere and you lose your audience.
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- Denise McGill
Denise Mcgill
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