Cracking the ‘Commerce’ Part of Social Commerce

The advantages of having a strong Facebook presence, including a Facebook storefront, are twofold: First, merchants are giving omnichannel consumers an opportunity to interact with their brands and make purchases wherever they may be "hanging out" (which increasingly is social networks). Second, f-commerce stores can be integrated tightly with other online storefronts, allowing merchants to manage and administer their entire online sales ecosystem from a single control panel.