Cracking the ‘Commerce’ Part of Social Commerce

This question is being answered now, and not by the major retailers whose highly visible f-commerce failures led many to believe social commerce doesn't work. Rather, as it turns out, it's the smaller businesses that are defining success in f-commerce. As Facebook's most popular shopping cart application, Ecwid's customer base consists largely of SMB retailers, and it's been tracking their success closely. For merchants with online stores on both a website and on Facebook, online orders placed on Facebook storefronts in this year's first quarter rose 37 percent over the same period in 2012, while dollar sales increased by 26 percent.