Coupons Benefit More Than the Consumer: How Retailers Can Maximize Returns

Best Practices
1. Offer discounts year-round. Issue more discounts throughout the year as opposed to just releasing them during seasonal periods. Consumers have come to expect discounts and will seek them out.

2. Focus deals on items that have a higher margin. A consumer will never say that a coupon offered too great of a discount. On the flip side, high percent-off coupons can have a negative impact on a retailer’s bottom line. By offering discounts on higher-margin products, retailers can protect their margins while still offering an attractive deal for the consumer.