Coupons Benefit More Than the Consumer: How Retailers Can Maximize Returns

4. Sell off excess inventory and get rid of closeout items. By offering discounts on certain products, it can be a good opportunity to liquidate last year’s items, free up warehouse space, and get consumers to purchase items that they might not have been drawn to prior to the coupon being offered. Inventory gets lower and lower on certain types of products, but retailers can play this up and encourage customers to see the importance of buying now, hopefully adding to the demand.