Coupons Benefit More Than the Consumer: How Retailers Can Maximize Returns

3. Reach new customers and lure former customers back. Posting discounts and deals on a coupon website is an additional channel for retailers to reach new customers who might not have visited the retail site directly. In addition, coupon sites are a way to reach lapsed customers who come across coupons and deals from stores they used to shop. Putting the customer’s needs first with a discount goes a long way when it comes to building relationships that will last.