Coupons Benefit More Than the Consumer: How Retailers Can Maximize Returns

2. Target brand-loyal consumers. Many consumers are looking for a specific brand or item, regardless of retail outlet. Retailers can target these consumers by offering brand specific deals or coupons. Including the brand name in the coupon code allows consumers to find the deal faster, especially true when working with coupon and deal websites. This works beyond just brand names. A well-designed coupon focusing on one particular product or service can generate a short-term boost in traffic to most retailers.