Coupons Benefit More Than the Consumer: How Retailers Can Maximize Returns

Benefits
1. Remain competitive and encourage consumer loyalty. No longer content to just search for the lowest prices, today’s consumers actively search for coupons to maximize their savings. One of the best ways to reach these bargain-hunting shoppers is by offering exactly what they are looking for — a deal. If a retailer consistently offers deals, especially those targeted at return customers, in all likelihood, those customers will come back. The converse of that is also true. If a retailer doesn't offer discounts, or the discounts are inconsistent, they will likely not be top of mind for most consumers.