Coupons Benefit More Than the Consumer: How Retailers Can Maximize Returns

Coupons, deals, discounts — however you say it, bargain shopping remains a hot topic. Even with an economy that’s showing signs of recovery, consumers are just too savvy and technologically connected to pay retail prices. According to a recent Harris Poll conducted by RetailMeNot.com, 82 percent of online shoppers are more loyal to businesses that offer regular discounts than businesses that offer occasional discounts. The benefits associated with coupons go beyond just the consumer. Retailers can gain positive returns by offering deals. In fact, coupons rate as the number three driver of retail business behind SEO and a company’s house list. Below is a list of the benefits for retailers that offer discounts, as well as some best practices to maximize their return.